Before jumping into Taxtitop Media, let’s dive deep into OOH cab advertisement. Taxi ads have always had a trademark look, displaying a triangular box that pops out from the roof of the vehicle. Nowadays, taxi ads have come a long way in terms of design and engineering. The new design is metal, LED-lit, recyclable, and has a shiny finish, making the image on ads much more appealing.
A combination of tech advances with traditional benefits of real-world ads has made the world OOH unavoidable for many marketers and advertisers. Especially, OOH taxi ads, the roof panels are double-sided and backlit to attract consumers from opposing angles. The ads placed on the roof of the cab can be spotted from very wide angles and from a very long distance and provide an eye-level point of view advantage over billboards. Cab advertisement can gather a mass volume, allowing brands to literally drive their message all over the town.
In both the traditional taxi and ride-sharing spaces there are thousands of rooftops that could be generating millions of brand impressions but are instead doing almost nothing. With the sophistication of today’s marketing technology, innovators will find success in digital media. This is where Taxitop media comes in handy and helps the brands to gather attraction and help them to advertise their brand in mass traffic. Plus, the brands can allot the specific location or time for their advertisement to run at their convenience. Taxitop Media has collaborated with Uber India to monetize this opportunity via various modes of Advertising in the interior and exterior of the car. Digital Taxi Top Display is a flagship product of Taxitop Media going live by April 2019.
Moving forward with Taxitop, recently pitched at Flowpitch which was held in Bhubaneshwar, and discovered a new flow state with “Freeflow“, the collaboration that was meant to happen and it happened and opened up a lot of new opportunities. With investors indulging and knocking up to the soon-to-be-blown concept and hence, the birth of a newborn hope and finally rating the underrated in the quickly driven market.
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