Attention Marketing: Tips To Earn Attention Fast

A lot has changed in marketing since the conception of the Internet. Today, people are relying on the internet to promote their brand or business. In a world where people have access to information with just a click, it has become hard to capture a customer’s attention. So how do you get people’s attention anymore? This is where attention marketing gets into the picture. So what’s attention marketing all about? Attention marketing is a marketing concept that is all about capturing and engaging an audience’s attention, which is limited.

Do you know what the most valuable commodity is today?

No, it is not crypto, not gold either, not data or anything tangible. The most valuable commodity today is ‘ATTENTION’!

Yes, you read that right!

As a matter of fact, we all realize now that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades.

It might not be surprising to hear that our collective attention span has been narrowing tremendously. Therefore, ‘attention marketing‘ is perhaps the most important aspect of marketing today!

Have you looked at it this way and does your team have an attention marketing strategy?

With the bulk of marketing, lead generation, and communication happening digitally and via social channels, consumers are now being bombarded with multiple information at the same time from thousands of brands. Some of which they have probably opted for, some of which has been targeted at them specifically and maybe some that are following them back by re-targeting them.

Unfortunately, it has become much more important and challenging to grab a customer’s attention today.

It all started with great content and writing and moved to fantastic artwork and creatives. Then to engaging in storytelling with the right medium – videos, animation, and GIFs. And now even to memes, that too with events that are being deliberately created in order to gain virality.

Similarly, the whole concept of ‘influencer marketing‘ stems from this idea of getting the customer to stop and pay attention to the people he or she follows, looks up to, or listens to for advice. The reason this works is simple – it gets ATTENTION!

Well, this is just the beginning. This space will undergo much more development and ideation. And I believe, soon the most important person in the room will be the ‘Chief Attention Officer’!

 Some basic and broad tips to keep in mind when you apply Attention Marketing for your brand: 

 

1) Clarity and simplicity supersede everything. You barely get any initial attention time and that is the sweet spot to the customer stop.

2) You should avoid 0vertly prominent branding.

3) Try to create a positive emotional feeling like joy immediately.

4) Build an emotional roller coaster if storytelling is what you are using

5) Surprise your customers, but don’t shock them

6) Target audiences that will share your message

7) Be unique. Try not to copy.

Tell us what you think in the comment section below, we should add to this list and what strategies you are using towards gaining Attention!

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