careplix vitals

The Journey of CarePlix Vitals to the Rank 1 in Appstores

The journey of CarePlix Healthcare started back in 2016, it started with chronic care management in the US under medicare and Medicaid. In late 2020, we officially registered our organization and started our operations in India as CareNow Healthcare aiming to bring a digital revolution in Indian healthcare.

CarePlix vitals from CareNow healthcare

In late 2016, we started brainstorming about the device-less vitals monitoring system. And almost after a year we eventually started the research and development on it. As we moved ahead with the other product suites, the R&D continued and finally in early 2020, we completed the MVP and started with the internal trials. In 2020, during the first outbreak of the pandemic, we came up with our telemedicine platform which we collaborated with one of the leading pharma companies in India and helped more than 20,000+ doctors to do teleconsultations with their patients.

CarePlix Vitals Clinical Trails

At the end of 2020, we officially registered CareNow Healthcare as an organization in India and started operations with a team of around 20-25 people. Our first product CareNowDoc went live in mid-February 2021 which is an end-to-end practice management application for doctors and clinics. Currently, we have more than 70+ clinics all over India. In parallel, we continued our clinical trial for CarePlix Vitals in the month of Feb and March in one of the esteemed Government hospitals in West Bengal – IPGMER & SSKM Hospital. With an accuracy of around 95%.

We launched our app in the first week of May 2021 when the second wave of covid was hitting its peak. We launched the app early with limited features to provide help to the users who don’t have an oximeter. As the black marketers were outselling oximeters at an unreasonable price, we decided to make the app free to use till the crisis is not over.

 

Soon, after a week we started seeing huge responses from users and it was breaking records every day with the number of downloads. More than 50+ media coverages in both national and international media, spreading the news of our app all over the world.

In 3 weeks we have seen 1M+ downloads and 6M+ scans. For more than a week we were trending #1 on  AppStore and Playstore.

CarePlix Vitals Rank1 in Appstore

CarePlix Vitals Rank1 in Appstore

When the whole world was looking at the app, it’s a rollercoaster ride for the team and a whole new experience for each and every one of us. The dev team worked day and night to make the system up and running as we were facing heavy traffic. Our support team worked restlessly guiding each and every user who faced problems with the download process and helped them with the tutorial to use the app.

Bringing the New also brought Challenges to CarePlix

As we are new, many people doubted the app initially and questioned whether it’s real or fake. We knew that this type of question will come as this is the first time such an app is actually monitoring body vitals. We tried to answer as many as possible, sharing the knowledge about the technology and how it works.

It takes time for people to adapt to new technology but this is the way where we need to share the knowledge and make them understand the technology. Many people and doctors compared the app with medical-grade oximeter devices and shared their experiences over YouTube, Twitter, and many other social platforms. We also carried out surveys and found that more than 80% of users found this app useful and are using it on a daily basis.

Story By:

Subhabrata PaulCo-Founder - CareNow HealthCare
Attention Marketing

Attention Marketing: Tips To Earn Attention Fast

A lot has changed in marketing since the conception of the Internet. Today, people are relying on the internet to promote their brand or business. In a world where people have access to information with just a click, it has become hard to capture a customer’s attention. So how do you get people’s attention anymore? This is where attention marketing gets into the picture. So what’s attention marketing all about? Attention marketing is a marketing concept that is all about capturing and engaging an audience’s attention, which is limited.

Do you know what the most valuable commodity is today?

No, it is not crypto, not gold either, not data or anything tangible. The most valuable commodity today is ‘ATTENTION’!

Attention Marketing

Attention Marketing

Yes, you read that right!

As a matter of fact, we all realize now that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades.

It might not be surprising to hear that our collective attention span has been narrowing tremendously. Therefore, ‘attention marketing‘ is perhaps the most important aspect of marketing today!

Have you looked at it this way and does your team have an attention marketing strategy?

With the bulk of marketing, lead generation, and communication happening digitally and via social channels, consumers are now being bombarded with multiple information at the same time from thousands of brands. Some of which they have probably opted for, some of which has been targeted at them specifically and maybe some that are following them back by re-targeting them.

Unfortunately, it has become much more important and challenging to grab a customer’s attention today.

It all started with great content and writing and moved to fantastic artwork and creatives. Then to engaging in storytelling with the right medium – videos, animation, and GIFs. And now even to memes, that too with events that are being deliberately created in order to gain virality.

Similarly, the whole concept of influencer marketingstems from this idea of getting the customer to stop and pay attention to the people he or she follows, looks up to, or listens to for advice. The reason this works is simple – it gets ATTENTION!

Well, this is just the beginning. This space will undergo much more development and ideation. And I believe, soon the most important person in the room will be the ‘Chief Attention Officer’!

 Some basic and broad tips to keep in mind when you apply Attention Marketing for your brand: 

Attention Marketing Flow2Market

 

1) Clarity and simplicity supersede everything. You barely get any initial attention time and that is the sweet spot to the customer stop.

2) You should avoid 0vertly prominent branding.

3) Try to create a positive emotional feeling like joy immediately.

4) Build an emotional roller coaster if storytelling is what you are using

5) Surprise your customers, but don’t shock them

6) Target audiences that will share your message

7) Be unique. Try not to copy.

Tell us what you think in the comment section below, we should add to this list and what strategies you are using towards gaining Attention!

Article by:

Suraj Juneja
Suraj JunejaCo-Founder & Chief Ideator - FreeFlow

Non-Compliance: Are you ready to pay the cost?

According to most people, starting a startup is easy but sustaining it is difficult. This is true when it comes to entrepreneurs who are very less aware of the legal side of it. They fear the regulations and compliances as they do not know what steps to follow. And aren’t aware of the consequences of non-compliance. As per Neeyamo, the average cost that organizations experience for non-compliance problems is $14.82 million, 45% increase since 2011. Let’s dive into the risks that follow with non-compliance.

Often, the criticism falls on the government. The reason being, the government compliances are way too many and way too complex in the Indian ecosystem. Startups become one of the biggest defaulters of these compliances.

Startups get stuck in the conundrum where they have to comply with the compliances. Since there is no one to guide them, so professionals charge a decent fee as the founders need to focus on the business.

Few general non-compliance:

  1. Incorrect/NO Tax Deducted at Source (TDS) deposit
  2. NO,/Delayed GST Compliances
  3. Books of Accounts are not maintained
  4. Documentary proof of transaction is not available

These things seem to be small. However, the immediate answer that comes to our mind is, the startups can pay the fine/late fees and interests etc. and it is okay even if they delay.

Yes, the government might spare them, but the current/future investors do not.

Investors tend to treat these kind of situations as a red flag to the whole system and a lot of Startup Funding fall off in the Due Diligence stage.

Investors do not like utilizing their investment to pay fines or interests. Instead, they want them to utilize it to grow the business. Similarly, non-compliance also becomes a shadow of doubt in the investor’s mind that, maybe, the founders are not serious.

So, what should a startup do to avoid non-compliance?

  1. Ask friends for guidance
  2. Keeping all bills/invoices or any confidential document with them. Even if disorganized, they should have a habit of preserving them.
  3. You can hire A freelance accountant or outsource their compliance to startup-friendly professionals. (Professionals often provide such start-up packages)
  4. Keeping themselves educated with the basics of compliances.
  5. Always do all the transactions from the bank account. Avoid cash transactions at all times.

Article by:

Ritin AgarwalDirector - Ryoma Ventures, FundVice & 5Quests
Jigsaw Coffee Funding

Coffee Funding, Growth & Investment Scenario in India

Some Major Coffee Funding, Investment & Acquisition News

Some Coffee Funding Breaking News:

  • USD 5.1 billion – The whopping funding amount with which Coco-Cola brought Costa Coffee chain in 2018, one of the biggest acquisitions.
  • USD 7.15 billion – The financial volume agreed by Nestle to Starbucks in 2018 for buying the rights to sell Starbucks coffee goods at retailers. One of the biggest deals ever in their 152-year history.
  • USD 15 million – Flash Coffee raised the amount – A Rocket Internet-backed coffee chain, in series A funding headed by global tech investment firm White Star Capital.
  • USD 109 million – Raised in series B funding Kopi Kenangan in 2021 by Sequoia Capital

Coffee Funding- The newest trend in the industry 

The aroma of freshly brewed coffee, the texture of the coarse granules, and the hot liquid bubbling in the mug- without even trying hard, the visual of the description above is clear in our mind’s eye. The drink that has been stimulating all our 5 senses for so many years, now is an extremely profitable investment option.
Multiple coffee brands are challenging each other with their quality of beans, richness, texture, and aroma. Amongst the front runners who made some impact recently in the industry are:

Blue Tokai:

Funding has been done by 4 Investors. 8i and Snow Leopard Technology Ventures are their more recent investors. The raised amount was $5.6 million in funding over 3 rounds.

The Country Bean:

The brand is still not funded yet. Extremely popular in e-commerce platforms Amazon, Flipkart & Instagram

The Sleepy Owl:

Funding has been done by DSG Consumers, Rukam Capital, Angel List, and First Principles. Raised amount 2.39 million.

A brief glimpse of a Coffee Startup at FreeFlow

Recently, FreeFlow Venture Builders, Kolkata, welcomed a new baby with open arms in their start-up creche. Jigsaw Coffee, a special variety of coffee that is fully organic, handpicked, and shade-grown. Conceptualized and founded by 4 young entrepreneurs- Nikhil Chawla, Vinay Manglani, Sharan Chawla, and Ridhima Chawla.

As Nikhil Chawla, the Founder and a veteran from the F&B industry mentions “As a brand, we intend to commit to bringing good coffee to every table. Our coffee is 100% ethically sourced and negating middlemen and roasters in between. Giving us the ability to buy our beans at the best possible prices and giving us entire control to roast our coffee to bring out its best possible flavors. Further, we remove any scope otherwise additives that change the narrative of coffee.”

As we embark on this journey of coffee investment discussion, let us give a small peek into the history of Coffee production in India

The history of coffee for India is unlike other agricultural backgrounds that we have. A certain holy pilgrim to Mecca, Baba Budan had smuggled 7 coffee beans back to India around 1670 from Yemen. He strapped those beans around his body since it was illegal to take coffee beans out of Arabia as it was only grown there at those times. Coffee was exclusive to Arabia and its adjoining areas. Later the arrival of the British Raj to India further increased commercial coffee farming. Arabia and Robusta are mainly the two categories grown in India.

Coffee Board of India

The establishment of the Coffee Board of India in 1970 further solidified the presence of coffee production in India. Formed with the background plan to increase intensive research and education activities. The board acts as a friend, philosopher, and guide to the coffee sector to cover the entire value chain. As of date, a vast majority of coffee farming is still very dominant in regions like the southern states of Karnataka, Kerala, and Tamil Nadu, which produces around 90% of coffee beans. Regions like Andhra Pradesh, Orissa, and the Northern states like Assam, Manipur, Meghalaya, Mizoram to Tripura, Nagaland, and Arunachal Pradesh take up the remaining pie of harvesting.

Coffee growth expected figures as per Statista

  1. The coffee segment amounts to $808m and the expected growth is 8.9% CAGR annually in 2020-2025.
  2.  The graph shows the revenue in US dollars from 2012 to 2025 (expected) and differs from roast coffee and instant coffee.
  3. Generation of highest global revenue is by the United States (US$67,663m in 2020).
  4. In India, the average per capita consumption and revenue stood at 0.03 kg and $0.6 in 2020.
  5. By 2025, 54% of spending and 6% of volume consumption in the Coffee segment can come from out of home consumption (Cafes & Restaurants)

As per a news article released in The Hindu Business Line on Jan 27th, 2018, various coffee shops and coffee entrepreneurs, are on their way to get benefits from the backing of niche venture capitalists and crucial assistance from the government. The Ministry of Commerce and Industries further has instructed the Coffee Board of India to identify those startups from the coffee industry, that require considerable guidance to take their venture further.

Status of India in Coffee Production and Export

  1. Currently, India is the 3rd largest producer cum exporter of Coffee in Asia.
  2. The country ranks as the sixth-largest producer and fifth-largest exporter in the world.
  3. Therefore, that accounts for 31.4% (2019-20) of world coffee production.
  4. So the exported percentage is around 70% and 30% consumed domestically.

The tag of “Coffee of India” can be found often on exported containers from India which serves as an indication of the source and destination of the production. This is because Indian states, especially the southern states still rule a quality coffee source.

Growth of Coffee Consumption amongst the Urban society

Over the last two decades, we have seen unprecedented growth in the section of coffee lovers mostly amongst the niche urban youth. The drink suddenly had global exposure for multiple reasons. They are:

  1. High media and social media penetration
  2. Lifestyles changes and the unexpected rise in urbanizing
  3. High disposable income amongst the urban class
  4. The price of coffee is higher than a glass of tea
  5. During pandemic times, the tendency of buying specialty coffee via e-commerce platforms has increased via Amazon and Big Basket. This trend is not solely to counteract the B2B drop during these times, but also each brand tried the first-mover advantage. Therefore, more and more coffee lovers are now searching for new specialty brands on e-commerce platforms.

Let us face it- Coffee is a much cooler and smarter drink to hold and flaunt in the crowd. Therefore, Coffee Startups has created a new business revamp which is attracting a very niche kind of investors pan India.

Recent Coffee Funding & Investment News from India

coffee funding in IndiaRecently Rage Coffee a Delhi-based FMCG coffee company is making some noise in the coffee segment. The brand raised a growth capital of an amount of $592K. It was a part of the funding round which was led by a squad of investors guided by Rafex Capital. The funding session also saw participation from 9 Unicorns, Vistra ITCL, Keiretsu Forum, GetVantage to name a few. Its market penetration story is commendable since its inception in 2018. They made an exponential leap by getting accepted into Amazon’s Global Selling Accelerator Program. This leap will take Indian brands to global markets through the Amazon network

Why Jigsaw can become the next breaking news for coffee funding?

Coffee Funding, Jigsaw coffee

The brand is currently selling beans to coffee drinkers at home. They have specialty cold brews, pre-workout concentrated cold brew coffee shots. They also have brewing kits for homes to make the fresh coffee availability process simpler.

Enthusiastically shared Vinay Manglani, Co-Founder of Jigsaw “We plan to create Jigsaw Experience Centres soon where the brew will be made in the most scientific way possible by the best Baristas to create the perfect cup of Coffee lover. The usage of precise equipment from the industry, finest of freshly roasted beans and brewed to perfection by Barista champions to serve a whole work of art kind of experience in the mug.”

What else the investor can expect from Jigsaw to think of the brand as being perfect for Coffee funding?

The answer is the passion and belief all the 4 masterminds of Jigsaw have in the brand. They want to create an essence for every drinker of Jigsaw to understand the science and art behind a perfect cup of coffee. A one-stop solution for all coffee-related shopping: Bean supply, Instant Coffee, Home Brew Kits, Cafe-in-Cafe Model, E-commerce, Kiosks, Independent Experience Centres.

Further, the plans are there to expand to global markets like UK, Australia, Thailand, Bangladesh, etc. The source of the coffee beans at Jigsaw is directly from farmers. Their plantations bloom to their finest quality under the shade of exotic trees like Durian, Mangosteen, Nutmeg, Macadamia, and Mandarin at Hidden Falls Estate, Yercaud. No addition of chicory or any other fillers- just plain beautifully textured coffee.

Coffee Funding - JigsawCoffee Funding - Jigsaw

Some words from the 4 Pillars of Jigsaw as a conclusion  

Nikhil Chawla: Having run award-winning cafes and having served a couple of lakhs of cups of coffee I can say that the current coffee audience is a lot more evolved than 5 years ago.

Vinay Manglani: It is not just about providing the best cup of coffee. But it is also our mission to grow the coffee community. Educate the audience, share constructive feedback & ideas, support farmers, roasters, and cafes. Also, we pledge to maintain the surrounding biodiversity in all our associated coffee estates.

Sharan Chawla: Tech is going to play a strong part in not only powering the distribution chain to B2C and B2B markets via E-commerce and Apps. But, also looking forward to educating the audience by creating engaging content around specialty coffee and its unique brewing methods.

Ridhima Chawla: There’s a commitment to bring in innovative products that are biodegradable and carbon neutral. After lots of market research and sampling, we take pride in having created an Indian coffee brand with a world-class feel. Jigsaw aims to cater not only to the millennials but also to coffee lovers of all ages.

Article By:

Unreal Engine 5
[/vc_column][/vc_row]
Anuradha ChandranVenture Relation Head - FreeFlow
Unreal Engine 5 | FreeFlow

Unreal Engine 5 for early access – A New Dawn for Startups?

Epic Games have just launched the most featured and detailed version of Unreal Engine 5 for early access!

Unreal Engine 5!? English Please! What the hell is that?

Why don’t we start with some Visual coolness?

 

Now, at FreeFlow, Why are we talking about Unreal Engine 5?

To understand this, we have to understand a few new genres of startup categories. we have been recognizing them for the last 2 years. Some of those are:

  • Interior Designers
  • Architecture Firm
  • Automotive Innovations
  • Game Studios
  • Edutech/Content Creators/Provider
  • Augmented Reality Technology Products
  • Fashion Designers/ Fashion related solutions
  • Electro-Mechanical Machines/Tools Innovations like Turbines, Robotic arms, etc.
  • Home and Industrial Automation

 

All of these startups require some platform like Unreal Engine 5 to create amazingly detailed interactive experiences.

  1. These Interactive Experiences make it easy to virtually explain the service or product they are going to deliver to their customer. This is a very required feature that Home/ Industrial Automation startups as well as, Augmented Reality Technology products must-have nowadays.
  2. Pre-visualization also helps them to improvise the product/service at the planning stage. As a result, it reduces rework efforts to satisfy the requirement. In particular, this helps Interior Designer, Architecture Firms to deliver quality and accuracy.
  3. Applying Physical Properties with the model design allows Simulation of different Real Life conditions. For this reason, it helps the design Process of Mechanical, Electro-Mechanical, and many other types of equipment for many Innovations.
  4. Fashion, Product based, Automotive startups can enable customers with easy 3D product visualization along with add-ons as well as customizations.
  5. Edtech Startups can design Amazing Interactive & Gamified Learning Experiences with all details required.

Check out how Shopify uses Unreal Engine for an immersive customer experience

Why we feel that Unreal Engine 5 is a very appropriate tool for startups

To understand this we have to look into the latest features of Unreal Engine 5 together with some of its differentiating factors.
Before we start on features, Let me tell you the best thing any startup would love to know.


It is absolutely free & codes are accessible for development!
So, some feature tweak, modification, Plugin design is also possible in case of very specific requirements.

Unreal Engine 5

It is easy to start and Lots of free Learning Resources
Epic Games have a lot of free courses, youtube videos, a huge community & Lots of free resources in the Market

Unreal Engine 5

It brings Future and Uber Coolness in Branding
Using an ultra-modern approach in branding brings startups an edge over other competitors.

Unreal Engine 5

New Features in Unreal Engine 5 that turns the game for startups

In general, if a startup company plans to develop a game or any kind of interactive experience. They require it with a good amount of details along with cool features. Therefore, they need a lot of tools,3d models, plugins to get these done. These tools, models, and other resources cost a hefty amount which creates splurges of expenditures. As a result, they either get discouraged at the initial stages or end up doing incomplete work or roughly done work.

Unreal Engine 5

Image Courtesy: Epic Games

The latest features in Unreal Engine 5 bring them way ahead in this matter than anyone who is using some other hefty costly tools and resources. Let’s talk about those features.

Nanite:

Unreal Engine 5 Nanite

Nanite, Image Courtesy: Epic Games

It is a virtualized Micropolygon Geometry system to intelligently stream and process only the detail you can perceive of fine-tuned or scanned 3d models. Nanite allows designers to create games or interactive experiences with massive amounts of geometric details.

Unreal Engine 5 High PolyNanite with High Poly Mesh
Unreal Engine NaniteNanite with Nanite Mesh

Lumen:

Lumen in the World of Nanite

Lumen in the World of Nanite

Lumen in the World of Nanite

Lumen in the World of Nanite

Lumen in the World of Nanite

A fully dynamic global illumination and reflections system, designed for the future. It renders diffuse interreflection along with infinite bounces and indirect specular reflections in large, detailed environments at scales ranging from millimeters to kilometers. In simpler terms, it lets the designer create dynamic, believable scenes where indirect lighting adapts on the fly to changes to direct lighting or geometry.

World Partition:

Unreal Engine 5 World Partition

World Partition. Image Courtesy: Epic Games

With current-generation tech, open-world games and simulation projects quickly hit technical limits on terrain size. Creators have to struggle with the increasingly complex authoring and streaming workflows. They needed to keep it within memory and performance budgets. Developers require to manually divide maps into sublevels, then use the level streaming system to load and similarly unload them as the player traversed the landscape while building large landscapes. World Partition’s new data management and distance-based level streaming system provides a complete solution for large world management.

Animation Toolset:

Unreal Engine 5

Animation Window. Image Courtesy: Epic Games

Unreal Engine 5 brings new kinds of animation toolsets like Control rig, Fullbody IK (Inverse kinetics), Motion wrapping. Using these tools creators can fine-tune game character’s animation with natural life-like movements.

Control Rig. Unreal Engine 5

Control Rig
Image Courtesy: Epic Games

Motion Wrapping Unreal Engine 5

Motion Wrapping.
Image Courtesy: Epic Games

Fullbody IK. Unreal Engine 5

Fullbody IK
Image Courtesy: Epic Games

Chaos Physics:

Chaos Physics

Chaos Destruction
Image courtesy: Epic Games

It is a lightweight physics simulation solution, built from the ground up to meet the needs of next-generation creators. The Chaos Physics system replaces the legacy physics system and additionally comes with significant performance improvements. The system includes the following major features:

  • Rigid Body Dynamics
  • Rigid Body Animation Nodes and Cloth Physics
  • Destruction
  • Ragdoll Physics
  • Vehicles
  • Physics Fields
  • Fluid Simulation
  • Hair Simulation

MetaSounds:

Unreal Engine 5

Meta Sound Designer windows
Image Courtesy: Epic Games

It is a fundamentally new way of making audio. MetaSounds is a high-performance system that offers complete control over audio DSP graph generation of sound sources. Consequently, This allows creators to manage all aspects of audio rendering to drive next-generation procedural audio experiences.

MetaHuman Creator:

Metahuman Creator Unreal Engine 5

Metahuman Creator. Image Courtesy: Epic Games

A free app for easily designing photorealistic Human characters for Unreal Engine.

Qixel Bridge:

A quickly accessible library of preloaded with Free Megascans and amazing high poly 3d models.

Enough, I am done with my Tech talk.
Finally, What’s My Personal Interest in Unreal Engine 5?

Personally, I have always been a creator myself. From 3d Design to augmented Reality design, by using tools like Adobe full suite, Autodesk 3ds Max, Autodesk Maya, Cinema 4D, Daz Studio, Unreal Engine I have tried it all. Sometimes from the personal passion side, and sometimes for a professional project requirement, I had to learn and use these.

 

FreeFlow Technologies joining the Game

Nowadays, at FreeFlow we have started our small new tech team setup. We have named this part of the team as ‘FreeFlow Technologies’.

This team is already into a Mixed reality game-based project for one of our upcoming startups. Furthermore, they are also doing projects ranges from Web Platforms to Computer Vision. As a CIO of FreeFlow, I have been talking with a lot of startups and henceforth I realized that they need solutions that require to be made by tools like Unreal Engine 5.

 

Unreal Engine 5

Some UE 5 snips from our own systems

 

 

There are few startups in my mind who, for sure would love to have solutions built with this. For example, IoT solution startups like Datoms would love to provide an interactive home automation experience to their customer. Embright Infotech one of our Extended Reality Startups is already into using platforms like this. F&B Startups like Jigsaw coffee, Tafreeh would love if their packaged food products can be made purchasable via an online cool 3d store. Edutech platforms whether be it a MasterMentors or a Collegeshala interactive learning is something they all are looking forward to as a future of their business.

 

 

At FreeFlow Technologies, our team is now ready to deliver these kinds of solutions for your startup or you can proceed with your own team, we are ready to assist you all.

 

Article by:

Rudranil Das
Rudranil DasCIO (Chief Information Officer)

 

 

 

Electric Scooter for Logistics , Venture Built by FreeFlow

Electric Scooters for Logistics, why is it our next venture?

We are glad to announce the launch of our latest venture RideWise – Electric Scooters for Logistics. Suraj Juneja, the Founder of FreeFlow contemplated the idea of RideWise. In fact, around 8 months back during the first lockdown, the ideation happened. The modern world is constantly on the lookout for more convenient solutions. With this in mind, We created RideWise scooters as the most sustainable and eco-friendly Logistics solution.

The world is changing :

Currently, the world we are living in has been revolutionized by technology during the last 100 years. We have witnessed an up-gradation of traditional appliances and devices. However, witnessing the adverse effect of the industrial revolution on the environment over years. Humanity made conscious efforts to save our main source of existence, which led to the birth of the environmental revolution. The evolution of electric vehicles gradually began to become mainstream when the world realized the need for Green Technology.

Electric Scooters for Logistics , Ridewise

At the core, RideWise is about developing its own fleet of electric scooters for logistics!

As a matter of fact, we have all heard about how electric cars and bikes are on their way to rule the roads across the globe. It’s the future of the automobile industry and it helps to make the environment livable in the long run. However, the question that arose was – how intelligent it will be to ditch fuel-powered two-wheelers and shift to electric two-wheelers? Anybody concerned about greener cities will know the importance of the shift. Electric bikes are well, electric. Hence, there will be a negligible carbon footprint.

A calculation by portals that sheds light on the planet’s greatest environmental issues and its advanced technology to solve them, found out that:

  • When 500 cities, each with a population of more than one million adopt e-scooters. It would remove emissions equivalent of 105,000 cars from the road every day.
  • In addition to that, there will be a potential reduction in noise pollution as these scooters are practically silent.
  • As a no-brainer, electric scooters are fast, environment friendly, and convenient.

The reasons we chose to develop Electric Scooters for Logistics:

  1. Firstly it’s the need of the hour. No pollution, negligible carbon footprint, and less emission make e-vehicles a sought-after transport system.
  2. Secondly, the youth are keen to take up the role of online food delivery executives who often cannot afford to buy their own two-wheelers as most banks cannot fund them. Consequently, the food delivery apps charge them a hefty amount as an investment fee to procure bikes for them. RideWise in collaboration with FreeFlow will help these youth to hire these electric bikes.
  3. Thirdly, we found that restaurants and food brands are at the mercy of large aggregators. Aggregators either charge a hefty fee particularly for higher value orders or switch off the service of certain brands as per their choice. RideWise would be like their own fleet without having to own one for direct deliveries to their customers. A big boon for home chefs!
  4. Fourthly, it’s way more cost-effective than guzzling fuel. These EVs cost a few paise per kilometer and the rates will only keep decreasing. Soon we will have charging stations all around.

Let’s Build the future with RideWise :

We would also have other models available for rent for a daily commute. People would be able to hire for themselves or their employees especially when shared commuting is avoidable in order to follow COVID norms.

With the changing times, RideWise makes your life super easy in the age of new normal across the country. We are excited to see where this brand heads in the future. We are also pretty confident as electric bikes are the future of the automobile industry. While doing our research we found that Steve Jobs believed, electric scooters would create a much larger influence than personal computers and most cities will be redesigned around them. No joke, and it doesn’t end here as Jeff Bezos was also a supporter and investor in the original Segway scooter released in 2001.

FreeFlow believes that with this team, their innovation and approach, it is a great mix to achieve success in their pursuit.

Covid-19 Relief Initiatives by FreeFlow Ecosystem

Covid-19 Relief Initiatives by FreeFlow Ecosystem

In the urgent fight against the second wave of the COVID-19 pandemic, FreeFlow joined hands with several COVID-19 relief initiatives & measures. Under those circumstances, the FreeFlow ecosystem has partnered with many NGOs and organizations in the Process. These organizations provided funds, oxygen cylinders, beds to several hospitals & nursing homes as well as arranged isolation centers.

Organizations we partnered with :

The entire world came to a staggering halt during March 2020. The global lockdown was announced due to the sudden spread of Novel Coronavirus. The world that we lived in and believed in, changed overnight. Every plan of joyful celebrations, weddings, vacations, and gatherings was shelved. Only one course of action was announced – social distancing from each other across the globe. Everyone followed and witnessed how the deadly pandemic was spreading all over.

2021 witnessed India gasping for oxygen, correspondingly the tally for lives lost daily started increasing than what it was in 2020. Many worked as assistants to frontline workers to help the patients and provide whatever assistance they could.  Similarly, we also witnessed human compassion and warmth to its fullest. Thousands of common people came ahead to stand by the situation. As a matter of fact, they did whatever one could to their utmost capability and they did overwhelmingly.

Individuals, different social groups, & organizations came forward to volunteer. The work ranged from donating & arranging oxygen cylinders to coordinating medicines, food, and hygiene products – the list is endless. Many inspiring stories making the round of the “New Age Heroes” emerged from every nook and corner. As a result, these everyday people created a new faith amongst everyone, from patients to their relatives!

Therefore, we from FreeFlow salute these “Everyday Heroes” who responded to the crisis with their proactiveness and empathy.

The FreeFlow ecosystem was a part of several COVID-19 relief initiatives and went all out to stand by the needy during this crisis hour:

 

  1. Reach Needy

  • Multiple fundraisers with dedicated raise objectives.
  • Transparent modeling of contributors, impact and last-mile reach, through the crisis.
  • Dedicated modules on oxygen cylinder enablement for hospital centers.
  • Regularised medical vial support to 3 hospitals, 7 safe homes, and 2 nursing centers.

The total value of all funds massed since Jan ’20 ~ 27.34 lakhs.

Reachneedy site , Covid-19 Relief initiatives

 

2. Dedicated safe room infrastructure development for COVID-19 Positive patients in two forms.

  1. Oxygen Parlours (Oxyzone) so that patients who need emergency oxygen can be brought in.
  2. Isolation centers with medical supervision & emergency support for the purpose of breaking the chain.

Covid-19 Relief initiatives

 

3. Technology platform coordination and spread via Twitter APIs and consolidated bed/vial live dashboarding – COVIDSOS.LIVE

Covid-19 Relief initiatives

 

4. Bundl Health COVID Resources

Bundl Health Resources , Covid-19 Relief initiatives

5. Furthermore, a good number of FreeFlow employees went ahead to donate blood and platelets for roundabout 437 patients. Some of them also participated with Live volunteer teams for on-ground coordination with Red Volunteer Against COVID Group and Prameya Foundation

Furthermore, FreeFlow connected various medical startups to the concerned people looking for hospital beds to medication arrangements. These startups worked 24 hours to address the needs that sailed across from various districts and states. Today, FreeFlow is thankful for the relentless efforts of the startups and the social organizations that assisted in handling the situation like true HEROES.

RideWise - Electric Bikes for the Future Businesses

RideWise – Electric two wheelers for the Future Businesses

I had conceptualized Ridewise around 8 months back towards the end of the first lockdown and for obvious reasons. So elated, that it has now begun and is a formidable start-up in the making!

Ridewise - Electric Two wheelers for the future businesses


Saving the environment, saving restaurants, providing jobs, empowering small businesses, saving money and fuel, and ensuring a safer commute…just some of the things we intend to accomplish with this. For me, this is much more than just a business.

At the core, Ridewise is about rental of and deliveries via our own fleet of electric two-wheelers. Hence, creates an impact in areas that are of concern today.

  • Firstly, it’s the need of the hour for our environment. Since it doesn’t pollute, it should be the preferred mode of transport. More so since two-wheelers are increasingly being used for online deliveries.
  • Secondly, it will give jobs to a large youth population who want to take up the rather lucrative and flexible job of a delivery executive but they need to own a bike for that. Since most either do not have funds nor do banks fund them, they can now rent these bikes and get those jobs. Of course, we’ll be hiring delivery agents too.
  • Thirdly, restaurants and food brands are at the mercy of large aggregators that either charge a hefty fee particularly for higher value orders or switch off service of certain brands as per their choice. Ridewise would be like their own fleet without having to own one for direct deliveries to their customers. It would help and power a huge number of home chefs as well.
  • Fourthly, it’s way more cost-effective than guzzling fuel. These EVs cost a few paise per Km and the rates will only keep decreasing. Soon we will also have charging stations all around.
  • Lastly, we would also have other models available on rent for a daily commute. People would be able to hire for themselves or their employees especially when shared commuting is avoidable these days.

So Let’s Ride… but RideWise!

With an amazing team at the helm, I’m excited to see where this brand heads in the future and I thank my team members and partners who have made this a reality.

This venture is built by Freeflow venture builders. Taking ideas to execution and growth is what the company does and they particularly choose disruptive new-age businesses.

Investment Opportunities , Partnerships & venture ideas in Bengal

FreeFlow presents THRIVE 2.0 – launchpad for investment opportunities

April 10th, 2021 presented the City of Joy with a possibility of an economic surge – a welcoming feeling to the term “surge” which was only finding an association with “Covid 19” since 2020. FreeFlow launched its first session of THRIVE 2.0, its first surge of strategic Investment opportunities, amidst a crowd of investors and aspiring partners for venture building.

THRIVE 2.0 was all about opening and educating the crowd about new ventures, startups, and opportunities.

Venture Ideas

Facelabs :

 

In-house creation of solutions and sales via own sales team and resellers. Creation of Computer vision – powered products for various applications that make them easier, more effective, lower in cost, and manpower independent.


SignageKraft :

E-commerce platform with DIY ordering capability and IoT (Intelligence) driven signage automation. Own sales team and offline business, online sales and re-sellers, smart signage sales, and channel partners.


ControlMe :

 

Indian Manufactured chipset and devices, not dependent on the internet, priced right and with energy control and prediction mechanism. Manufacturing of the devices and sales via our corporate sales team and via channel partners like interior designers and resellers.

Partnership Opportunities

Zetta Farms :

A partnership entity under which the farm project will be developed and executed. The amount invested in the project will be considered as a loan to the project and this loan will be repaid at the end of the project tenure by the partnership entity

Click here to read more – Zetta Farms

 


Paan Casa :

All about PAAN, our Indian culture, and merging both to create something extraordinary. We seek not Only CARE for our community of regulars, but we wanted to Build a TOBACCO and NICOTINE free Paan Establishment and an environment where kids and women are also welcomed.

Click here to read more – PAANCASA

 


RAU Industries :

A cleantech startup engaged in creating sustainable high-end construction material from unsegregated plastic waste like bricks and paver bricks.

Click here to read more – RAU

 

The partnering ideas opened a new horizon in the field of startup facilitation, partnership, and investments.

Investment Opportunities

CartFace :

Identify Traditional Store Front Options across industries of Pharmacy, Food, Grocery, hyperlocal servicing and create a digital face for them for online payments. The focus is ‘Making a commerce platform better for doing business in a smarter way’ for every Retailer.

Click here to read more – CartFace


Resellme  :

A low-cost, community-driven, D2C brand-building model for micro-brands. ResellMe enables a micro-brand to build their personal reseller community, who act as representatives of the brand with end- customers.

Click here to read more – Resellme

 


Jalodbust :

An opportunity for giving back a decent life to human scavengers. The concept brings the Technological Solution for the eradication of ‘Manual Scavenging’. It brings the Technological Solution for the eradication of ‘Manual Scavenging’. JALODBUST ‘IFS-RTS’ isolates the man from the septage and instead provides him a job with safety, dignity, and good earning.

Click here to read more – Jalodbust

 


 Jigsaw :

The vision is to create the 3rd Best Coffee Wave Brand in India and scale the business Internationally. Sourcing coffee beans from the best coffee estates in India and providing the experience of freshly roasted ground coffee to the consumer is what the startup is all about.  Bean Supply, Instant Coffee, Home Brew Kits, Café-in-Café Model, E-Commerce, Kiosks, Independent Jigsaw Café outlets.

Click here to read more – Jigsaw

The crowd was a mix of investors, industry heads, and entrepreneurs looking to diversify in different areas of asset making while being introduced to the idea of strategic intervention and market access facilitation.  The opportunities that were presented are a varied mix of ideas like tax-free agricultural partnerships to deep learning & AI-based solutions on automation, hiring, security solutions, and much more.

Starting April with THRIVE 2.0, the second installment scheduled at the end of May. We will witness more opportunities that will finally create a countdown to the main Look East Summit. The Summit will be attracting the crème de la cream of investors of individual capacity to financials organizations.

FreeFlow stayed active during the pandemic stage. The organization presented online investment and startup events like Freedom Pitch and the more recent Flow Pitch, which was organized in association with AIC Nalanda, Bhubaneswar.

Till now FreeFlow from the various events organized under their aegis has successfully raised a cumulative fund of …

INR.
0
Crs.
Taxitop Media joins FreeFlow

Taxitop Media, the route to the ultimate journey of attracting assemblage and opportunities through Freeflow

Before jumping into Taxtitop Media, let’s dive deep into OOH cab advertisement. Taxi ads have always had a trademark look, displaying a triangular box that pops out from the roof of the vehicle. Nowadays, taxi ads have come a long way in terms of design and engineering. The new design is metal, LED-lit, recyclable, and has a shiny finish, making the image on ads much more appealing.

A combination of tech advances with traditional benefits of real-world ads has made the world OOH unavoidable for many marketers and advertisers. Especially, OOH taxi ads, the roof panels are double-sided and backlit to attract consumers from opposing angles. The ads placed on the roof of the cab can be spotted from very wide angles and from a very long distance and provide an eye-level point of view advantage over billboards. Cab advertisement can gather a mass volume, allowing brands to literally drive their message all over the town.

In both the traditional taxi and ride-sharing spaces there are thousands of rooftops that could be generating millions of brand impressions but are instead doing almost nothing. With the sophistication of today’s marketing technology, innovators will find success in digital media. This is where Taxitop media comes in handy and helps the brands to gather attraction and help them to advertise their brand in mass traffic. Plus, the brands can allot the specific location or time for their advertisement to run at their convenience. Taxitop Media has collaborated with Uber India to monetize this opportunity via various modes of Advertising in the interior and exterior of the car. Digital Taxi Top Display is a flagship product of Taxitop Media going live by April 2019.

Moving forward with Taxitop, recently pitched at Flowpitch which was held in Bhubaneshwar, and discovered a new flow state with “Freeflow“, the collaboration that was meant to happen and it happened and opened up a lot of new opportunities. With investors indulging and knocking up to the soon-to-be-blown concept and hence, the birth of a newborn hope and finally rating the underrated in the quickly driven market.